Quantum Storytelling: Why ideas are never just one thing.
““If you think you understand quantum mechanics, you don’t understand quantum mechanics.””
If there’s one thing I’ve figured out about life, I haven’t figured out anything.
This feeling applies not just to my personal journey but also to the stories I try to tell, the messages I help shape, and the presentations I design.
A realisation that could feel scary. But ever since I discovered quantum physics, I’ve learned to live with it in peace.
It has made me more humble. And, surprisingly, even more creative.
Because humility comes from knowing we can’t control everything.
Not every audience reaction, not every interpretation, not every outcome. And that frees us. It lightens us. It breaks us out of the perfectionism trap. And for someone like me who’s been a perfectionist most of her life… that’s a huge relief.
Quantum physics shows us that reality is made of potential becoming: not something fixed, but something that can become, depending on how we observe it.
The same is true for communication. When we tell a story or design a presentation, we’re not closing a message: we’re activating a field of possibility.
A field that only fully comes to life when it connects with the audience. Because presentations, as part of communication, are living things. They are never (or should never be) one-directional. They only work when they create a shared space, when they invite participation, when they happen together.
Because creativity feeds on possibility.
On parallel worlds, invisible connections, visions that coexist even if they seem to contradict each other.
If that sounds abstract, just look at the kind of storytelling we see in today’s political world. Entirely different realities coexist, without ever intersecting. Versions of the world that run in parallel, never touching. A perfect, and unsettling, example of how powerful narrative can be.
Quantum physics taught me that two truths can exist at once. That something can be in two states, until we choose how to look at it.
And the same is true for storytelling. Every story could unfold in endless ways. Every choice is a timeline among many. Every metaphor is a bridge between meanings that once felt far apart.
Being creative, for me, means staying open to the possible. Embracing paradox. Accepting that two opposite things can be true at the same time. An idea can be both brilliant and fragile. That a message can be simple and layered. That a story can hold light and shadow, fact and fiction, clarity and ambiguity.
In quantum physics, this is normal. In creative thinking, it should be, too.
Because a paradox isn’t there to be solved: it’s there to be inhabited. That’s where the real energy of storytelling lives.
Mini exercise for you
Think of an idea you're working on (a project, a story, a presentation).
Now ask yourself:
🔹 What are other ways I could look at it?
🔹 What changes if I see it from the audience’s perspective?
🔹 What if I allowed it to hold two opposing truths and still be valid?
Observe it without judging. Let it stay in potential. Like a quantum particle, your idea can be many things until you decide how to shape it.
Advanced version: 8 variables in 8 minutes. Want to go deeper? Take your idea and try to generate 8 variations in 8 minutes, changing just one variable at a time:
🔹 The audience;
🔹 The tone;
🔹 The channel;
🔹 The format;
🔹 The pace;
🔹 The purpose;
🔹 The scale;
🔹 The context.
They don’t have to be “good” or doable. The point is to open your thinking, challenge your defaults, and explore possibilities you haven’t considered yet, just like quantum mechanics teaches us.
That’s why today, when I design a presentation, I don’t think of it as fixed, final, or perfect. I think of it as an experiment, a quantum story that changes depending on the eye that observes it.
And maybe that’s also what I’ve learned about myself. I, too, am a paradox of many things held together: rational and emotional, creative and structured, visible and invisible. And today, I know I no longer have to choose between them: they work together. We don’t have to understand everything. We just need the courage to keep observing.
This article is part of Quantum Presentations: a series exploring how ideas from quantum physics can elevate storytelling, communication, and presentation design.
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